The international economy continues to grow even as the COVID pandemic fades. New businesses are sprouting up across the board, and every sector—especially fashion and beauty—is becoming increasingly congested with brands.
An estimate from the Census Bureau showed that 2020, the year of COVID and lockdowns, was also recorded to have birthed 4.4 million startups.
Read More Articles: How to Become a Successful Hair Dresser – Full Detail!
The present issue for entrepreneurs is not just establishing a business but also figuring out how to differentiate it from competitors and grow it until it becomes a force in that sector. And branding is the most potent weapon that any entrepreneur can use to address this situation.
After assisting over 30,000 customers in selecting the appropriate name for their businesses, we know that the most vital phase in branding is selecting the perfect business name. And so, we prepared this article to help you choose the perfect name for your beauty company.
4 Simple Steps to Choosing the Best Business Name
1. Create a Mental Image of Your Company
Before you start looking for an engaging name, you should have a clear image of where you would like your business to be in the future since this will influence every action you take for your brand.
Also, do your best to understand everything you can about your business, its field of specialty in the beauty market, and the beauty industry in general, as this will help you choose a name that appropriately expresses all aspects of your organization.
While researching your niche, keep an eye out for your competitors’ offerings, branding, and marketing strategies. This will help you determine what will or will not work and what you will have to do to draw the attention of your target demographic.
Read More Articles: Best Hair Dressing College in Noida
But beyond helping you find a name for your beauty business, having a clear mental image of your products and their grand purpose would make it easier for you to find compelling beauty product names.
2. Choose an Appealing Tone
The best way to choose a name that effectively expresses your company’s true identity is to ensure it has the right tone that communicates positively and draws a favorable reaction from your target demographic.
Read More Articles: What Are the Questions You Should Ask a Wedding Venue Before Booking?
One of the simplest methods to do this is to conduct comprehensive consumer research and uncover what precise characteristics your beauty firm must exhibit if it is to attract its potential customers. This awareness can help you decide whether the appropriate tone for your organization is a:
- Intriguing
- Prestigious
- Fun and playful
3. Identify Your Brand’s Elements
Most founders focus so heavily on their brand’s tone that they forget to identify and build their secondary elements. These elements are vital because they serve as the core of your brand’s image. They’d brilliantly reflect your company’s distinct identity and personality if executed properly.
So, take out a pen and paper and jot down your thoughts about your company’s:
- Big ideas: What big ideas are your company championing?
- Values: What values does your company support?
- Benefits: What perks do customers stand to receive from you?
- Emotions: Which powerful emotion(s) do you want your customers to associate with your company?
- Value proposition: What distinguishes your beauty business from other competitors?
4. Develop Concise Naming Requirements and Begin Brainstorming
Everything we’ve stated so far will help you identify your naming needs and build solid naming criteria for your brand. Establishing your naming criteria will offer you a good sense of the best type of name for your beauty brand.
Once you’ve determined the best type of name for your brand, it’s time to let your creative energy flow and begin searching dictionaries and thesauruses for words that match your company’s naming needs.
While searching, create a list of short, unique, engaging, memorable, and even symbolic words that will help your company stand out in the beauty sector. The goal should be to generate a detailed list of prospective brand names.
Read More Articles: Learn Self Makeup Course from Delhi’s Best Beauty Academy, MeriBindiya International Academy
And if brainstorming proves too time-consuming and challenging, you can always use a powerful brand name generator to pick the best name that matches your business’s needs.
Make a Great Impression With a Quality Name
As you brainstorm, keep in mind that customers are drawn to companies with exciting brand names. Why? Because companies with distinct and interesting names, such as Oriflame, Avon, REN, and Urban Decay, are very memorable, and customers can quickly remember and suggest them to friends and family.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
Thus far, we have covered a few easy steps to pick the best business name.You must have decided to start a career in beauty art at this point.To help you start your profession, we have listed some of Delhi’s top beauty schools below.
Top 3 Beauty Academy in Delhi
1)Meribindiya International Academy
It is ranked the number 1 best Beauty academy in Delhi.
Among the top makeup and beauty schools in India, Meribindiya International Academy has the best-talented teachers and highly professional teaching of their students.
The top beauty school in India to start a profession in makeup is Meribindiya International Academy. With India’s Best Beauty School Award, it has won recognition from numerous national and international organizations.
Meribindiya International Academy got India’s Best Beauty Academy award from International Beauty Expert.
The IBE Award 2023 Bridal Makeup Contest hosted an event that drew contestants from all over India with experienced students. Two students from Meribindiya International Academy got the IBE Award 2023 Winner, one coming first and another coming third. However, both were freshers at Meribindiya International Academy, demonstrating the extraordinary excellence of this academy. Prince Narula, a famous guest, presented the honor.
The institute is affiliated with leading organizations in the beauty industry and is a grade A accredited training partner of the NSDC India.
In India, its Skin course is thought to be the best.
Meribindiya International Academy has also won the Best Beauty School in India title four years in a row (2020, 2021, 2022, 2023).
The master’s degree & PGDCA in Cosmetology & offered by Meribindiya International Academy is regarded as the best in India.
The academy offers advanced beauty, cosmetology, hair, skin, makeup, and nail courses taught by highly qualified and experienced instructors to students from India, Nepal, Bhutan, Bangladesh, Australia & many more.
It is without a doubt the greatest choice if you’re seeking an economical course because, in comparison to other academies, its skin course fees are quite low.
Since only 12–15 students are accepted into each batch of makeup classes pupils can understand concepts easily. As a result, students must also book their spots three to four months in advance.
Upon completion of this skin care course, you will receive a skincare certificate that is recognized as an accredited certificate globally.
The best makeup school in India is this one, which also offers courses in beauty aesthetics, cosmetology, eyelash extensions, nail extensions, hair extensions, microblading, and permanent makeup courses.
Large beauty companies in the nation offer graduates of Meribindiya International Academy a lot of preference while hiring.
After finishing the course here, you will earn a certificate for advanced skin courses that are recognized throughout the world.
It is the only academy that offers master’s degree programs in skin care that are tailored to students with varying backgrounds and skill levels, giving them the skills and information they need to finish beautician programs efficiently.
If you need any help finding the best skin care classes near me, give the number below a call before enrolling in Meribindiya International Academy.
Call/ Whats App Number: ☎ 8130520472
Website link: https://meribindiya.com/
Meribindiya International Academy Noida Branch Address:
Shop No – 1, 2nd & 3rd Floor, Sunehri Market Atta, Near Sector 18 Metro Station, Sector 27, Noida, Uttar Pradesh, Pincode: 201301.
Meribindiya International Academy Delhi Branch Address:
A6, Vishal Enclave, Rajouri Garden, Opp. Metro Pillar No. 410, Najafgarh Road, New Delhi, Pincode: 110027.
2)VLCC Institute
When it comes to Delhi’s best Beauty course, it comes in second.
Its one-year skin care education programs cost five lakhs.
Moreover, it doesn’t provide you an internship or a job, which causes you to worry, fear, and become agitated about obtaining one.
With 40 to 60 kids in their charge, teachers can’t give each pupil the specific attention and support they need.
VLCC Institute Website link: https://www.vlccinstitute.com/
VLCC Institute Delhi Branch Address: Plot No 2, Veer Savarkar Marg, near Axis Bank, Block B, Lajpat Nagar II, Lajpat Nagar, New Delhi, Delhi 110024.
3)Lakmé Academy
Among Delhi’s Beauty courses, it ranks third.
After training, the institution does not assist eligible students with finding employment.
Its one-year skin care training programme costs 4.5 lakhs.
It takes a large class, 40 to 60 children, with behavioral issues since it is difficult for teachers to maintain order in the classroom and provide each student with individualized attention.
Lakmé Academy Website link:https://www.lakme-academy.com/
Lakmé Academy Delhi Branch Address: Block-A, A-47, Veer Savarkar Marg, Central Market, Lajpat Nagar II, Lajpat Nagar, New Delhi, Delhi 110024.
