So, you’ve got your beautiful new hair salon business and the world has your back. Now what?
How to start your hair salon marketing will vary according to the individual and the situation. We have described the best tips that are Fun ideas for salon marketing and will help you get started and let your salon get off the ground.
It’s easier now than ever to understand the reach of your company’s marketing efforts. And with modern marketing strategies, it’s becoming more and more important that businesses know what is being done throughout the world to connect with their customers. Organic hair salon marketing relies heavily on social media, meaning it’s a technology-driven approach that capitalizes on what people are looking for or posting at the time. This can be a very powerful marketing technique for many companies.
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If you are looking for the best salon marketing ideas and advertising ideas in 2022. You have landed at the right place.
Let’s get started but the first thing first.
What is Hair Salon Marketing?
Hair salon marketing broadly means building a long and lasting relationship with your clients.
Earlier, the salon business was consolidated and concentrated on female customers only. People used to believe only in word of mouth for marketing their businesses. But in the last 5 years or so, this business has evolved a lot. Relying only on a direct customer base is not enough. The huge competition in the field has made it very important for salon businesses to incorporate new methods to attract new clients and grow their business. Making a business profitable is a necessity for the survival of salon businesses nowadays.
So, what can be done?
5 Best Marketing and Advertising Ideas for a Salon
If you have an idea for opening a hair salon you should make the effort to explore all these ideas. A lot of savvy entrepreneurs are already doing so and successfully growing their businesses.
Providing good service to the customers is not enough, before that customers have to know that you exist. And here Marketing and Advertising play their role. Creative marketing is very important.
So let’s bring out the creative marketers in you and start exploring new ideas.
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1] Get Visible on Search Result Pages.
When someone types “Salons near me” do you show up?
This question is today’s reality, if you don’t show up on search results, you will simply don’t exist for new clients. So before getting deep into marketing, apply your efforts to be visible first.
The easiest and most affordable way is to set your Google Business Profile( for free) and become the most obvious search result for your locality.
With this visibility issue sorted, we can now focus on advertising.
2] Get the Attention of Potential Clients.
Your business needs to be synonymous with the niche you are in. If it’s a Salon business, you need to be well known and get huge attention. But How?
Here comes the role of Modern marketing strategies. In this new world of digital exposure, everything is available digitally. Digital marketing is something that no one can deny nowadays. Let’s look at some strategies.
Social Media Handles
Everyone is on social media, your clients too. So you must be also present there. Sharing photos and videos are the most convenient way of reaching a large no of people. Salon businesses should run their social media handles and use that to upload photos and videos of their work and skill, creatively. An easy way of doing this is by hiring social media managers. They will assist in making your digital handles look attractive and reachable for potential customers.
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Influencer Marketing
A large number of fashion and hairdressing influencers are available nowadays with millions of followers. Your Salon needs to be known by the world. These influencers can help you with that. They can be used as part-time promoters of your business. But this would be heavy on your pockets.
Digital Campaigns
Digital campaigning is a new concept. Here businesses organize advertising campaigns for promoting their businesses. Here, several activities and contests are organized. Free tokens are also distributed to attract customers.
Geotargeted ads
Many search engines and social marketing sites use the concept of geo-targeted ads. You can make use of such ads to reach a large number of local clients as it will make them know about you.
3] Organic Marketing
(traditional with new approach)
Though the digital world limits the scope of traditional marketing still there are ways to do so.
Providing Referral offers
Who doesn’t like offers?
Who will not like to have a free haircut someday?
This can be done by providing your customers with a referral offer. For example, let’s say a customer who refers 5 new customers to your salon will get a 50% discount on their next haircut. Isn’t it interesting? It’s interesting for customers too. They will be your free word-of-mouth advertiser.
Local coupons
You as a Salon can provide local discount coupons to institutions in your area and attract new customers as everyone loves discounts.
4] Online Registration
No one wants to come to your Salon and wait for hours for service. It’s annoying for today’s customers. Online Reservation will help you get rid of this.
If you can not build a website, at least try to get online reservations through emails. Clients would love this.
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5] Collecting Email Addresses.
This is an extension of a previously made point. Collecting your client’s Email can help you as a Salon to send appointment reminders, referral bonus details and discount offers currently available to the client and make you favored for next time service. This proves to be a great method for New beginning hair salons to get and strengthen their customer base.
You were now fully informed about hair salon marketing. If you are unaware of hairdresser services, you can enroll in any of the top hair academies in India, which are listed below, based on your needs.
Top 3 Hair Academies in India
1)Meribindiya International Academy
Among the best hair academies in India, it ranks #1.
Among the top makeup and beauty schools in India, Meribindiya International Academy has the best-talented teachers and highly professional teaching of their students.
The top beauty school in India to start a profession in makeup is Meribindiya International Academy. With India’s Best Beauty School Award, it has won recognition from numerous national and international organizations.
Meribindiya International Academy got India’s Best Beauty Academy award from International Beauty Expert.
The IBE Award 2023 Bridal Makeup Contest hosted an event that drew contestants from all over India with experienced students. Two students from Meribindiya International Academy got the IBE Award 2023 Winner, one coming first and another coming third. However, both were freshers at Meribindiya International Academy, demonstrating the extraordinary excellence of this academy. Prince Narula, a famous guest, presented the honor.
Meribindiya International Academy has also won the Best Beauty School in India title four years in a row (2020, 2021, 2022, 2023).
There is a lot of demand for the Master Cosmetology course at Meribindiya International Academy even in foreign countries. Students come here from all over India as well as from countries like Australia, Canada, South Africa, Nepal, Bhutan, Bangladesh, etc. for training in courses in beauty, makeup, hair, nails, cosmetology, permanent makeup, microblading, etc.
Since only 12–15 students are accepted into each batch at this academy, pupils can understand concepts easily, which also demonstrates the caliber of this academy. As a result, students must also book their spots three to four months in advance.
The best makeup school in India is this one, which also offers courses in beauty aesthetics, cosmetology, eyelash extensions, nail extensions, hair extensions, microblading, and permanent makeup.
After doing the course from here, you get job offers from big beauty brands in the country and abroad. Big beauty brands in India and abroad give a lot of preference in jobs to the certified students of Meribindiya International Academy.
Large beauty companies in the nation offer graduates of Meribindiya International Academy a lot of preference while hiring.
If you’re interested in learning more about classes and would want to enroll in this school, please use the contact information below to get in touch.
MERIBINDIYA INTERNATIONAL ACADEMY
2.BBlunt Academy
The second-best hair academy in India is called BBlunt Academy.
Thus, if you want to enroll in this school and want to launch a hair salon, the cost of the two-month course is Rs 160,000. However, the increased class sizes(30 to 40 students) make it impossible to provide one-on-one attention to every student. It does not provide its students with internships, training, or job placement because it does not have any connections in the beauty industry.
BBlunt Academy Website Link: https://academy.bblunt.com/
BBlunt Academy Delhi Branch Address: 13, First Floor, A-26, near GOVT. SR. SEC. School, A Block, DLF Phase 1, Gurugram, Haryana 122002.
3)Blossom Kochhar College of Creative Arts and Design
According to rankings, Blossom Kochhar College of Creative Arts and Design is the third-best hair academy in India. It just offers daily practice, workshops, and webinars to provide students access to the newest trends—it makes no promises about placing students in jobs. The three-month hairstyle training course is priced at Rs 1,50,000. It becomes more difficult for teachers to keep an eye on every child in the classroom when there are a lot of students(30 to 50 students).
Blossom Kochhar College of Creative Arts and Design Website Link: https://www.bkccad.com/
Final Thought
There is a huge variety of marketing strategies available but it’s obvious to feel overwhelmed. Simply start slow and then proceed. Do what suits your business according to you and just try to make it easy step by step.
Your Salon business will attain great heights for sure. Have faith and make full use of every available marketing strategy to grow and evolve.
