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How to do Hair Salon Marketing?

How To Do Hair Salon Marketing?

So, you’ve got your beautiful new hair salon business and the world has your back. Now what?

How to start your hair salon marketing will vary according to the individual and the situation. We have described the best tips that are Fun ideas for salon marketing and will help you get started and let your salon get off the ground.

It’s easier now than ever to understand the reach of your company’s marketing efforts. And with modern marketing strategies, it’s becoming more and more important that businesses know what is being done throughout the world to connect with their customers. Organic hair salon marketing relies heavily on social media, meaning it’s a technology-driven approach that capitalizes on what people are looking for or posting at the time. This can be a very powerful marketing technique for many companies.

If you are looking for the best salon marketing ideas and advertising ideas in 2022. You have landed at the right place.

Let’s get started but the first thing first.

What is Hair Salon Marketing?

Hair salon marketing broadly means building a long and lasting relationship with your clients.

Earlier, the salon business was consolidated and concentrated on female customers only. People used to believe only in word of mouth for marketing their businesses. But in the last 5 years or so, this business has evolved a lot. Relying only on a direct customer base is not enough. The huge competition in the field has made it very important for salon businesses to incorporate new methods to attract new clients and grow their business. Making a business profitable is a necessity for the survival of salon businesses nowadays.

So, what can be done?

5 Best Marketing and Advertising Ideas for a Salon

Marketing & Advertising Ideas for your Beauty Salon

If you have an idea for opening a hair salon you should make the effort to explore all these ideas. A lot of savvy entrepreneurs are already doing so and successfully growing their businesses.

Providing good service to the customers is not enough, before that customers have to know that you exist. And here Marketing and Advertising play their role. Creative marketing is very important.

So let’s bring out the creative marketers in you and start exploring new ideas.

1] Get Visible on Search Result Pages.

When someone types “Salons near me” do you show up?

This question is today’s reality, if you don’t show up on search results, you will simply don’t exist for new clients. So before getting deep into marketing, apply your efforts to be visible first.

The easiest and most affordable way is to set your Google Business Profile( for free) and become the most obvious search result for your locality.

With this visibility issue sorted, we can now focus on advertising.

2] Get the Attention of Potential Clients.

Your business needs to be synonymous with the niche you are in. If it’s a Salon business, you need to be well known and get huge attention. But How?

Here comes the role of Modern marketing strategies. In this new world of digital exposure, everything is available digitally. Digital marketing is something that no one can deny nowadays. Let’s look at some strategies.

Social Media Handles

Everyone is on social media, your clients too. So you must be also present there. Sharing photos and videos are the most convenient way of reaching a large no of people. Salon businesses should run their social media handles and use that to upload photos and videos of their work and skill, creatively. An easy way of doing this is by hiring social media managers. They will assist in making your digital handles look attractive and reachable for potential customers.

Influencer Marketing

A large number of fashion and hairdressing influencers are available nowadays with millions of followers. Your Salon needs to be known by the world. These influencers can help you with that. They can be used as part-time promoters of your business. But this would be heavy on your pockets.

Digital Campaigns

Digital campaigning is a new concept. Here businesses organize advertising campaigns for promoting their businesses. Here, several activities and contests are organized. Free tokens are also distributed to attract customers.

Geotargeted ads

Many search engines and social marketing sites use the concept of geo-targeted ads. You can make use of such ads to reach a large number of local clients as it will make them know about you.

3] Organic Marketing

(traditional with new approach)

Though the digital world limits the scope of traditional marketing still there are ways to do so.

Providing Referral offers

Who doesn’t like offers?

Who will not like to have a free haircut someday?

This can be done by providing your customers with a referral offer. For example, let’s say a customer who refers 5 new customers to your salon will get a 50% discount on their next haircut. Isn’t it interesting? It’s interesting for customers too. They will be your free word-of-mouth advertiser.

Local coupons

You as a Salon can provide local discount coupons to institutions in your area and attract new customers as everyone loves discounts.

4] Online Registration

No one wants to come to your Salon and wait for hours for service. It’s annoying for today’s customers. Online Reservation will help you get rid of this.

If you can not build a website, at least try to get online reservations through emails. Clients would love this.

5] Collecting Email Addresses.

This is an extension of a previously made point. Collecting your client’s Email can help you as a Salon to send appointment reminders, referral bonus details and discount offers currently available to the client and make you favored for next time service. This proves to be a great method for New beginning hair salons to get and strengthen their customer base.

Top 3 Hair Academy in India

Final Thought

There is a huge variety of marketing strategies available but it’s obvious to feel overwhelmed. Simply start slow and then proceed. Do what suits your business according to you and just try to make it easy step by step.

Your Salon business will attain great heights for sure. Have faith and make full use of every available marketing strategy to grow and evolve.

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14 Responses

  1. Mera naam Sanaya hai mai lucknow se hu. Beauty Course karna mera dream tha. And finally maine 2023 maine Meri Bindiya INternational Academy mai admission le hi liya. Maine Meribindiya International Academy ke bare mai bhot suna tha.Main bhot kush hu ki mera admission ho gaya. Maine Meri Bindiya se Makeup And Hairstyling Ka course kiya. Waha pe makeup and hairstyling ke kafi aache Trainer hai . Danish sir Jo hairs ke trainer hai,vo kafi frank hai or bhot supportive bhi hai. Meribindiya International Academy ke jo owner hai Mahi Maam vo bhi bahut achi hai vo sabse pyar se baat karti hai. Yeha se course krne ke baad ek news channel mai as a makeup artist job kar rahi hu.

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  4. My name is Inayat .I absolutely loved my experience at the Meribindiya International academy! The instructors were great and supportive, and the hands-on training was on the point. I learned so much about different makeup techniques and products. The academy provided a creative and inspiring environment to hone my skills. If anyone is thinking whether they should take admission in meribindiya international academy or not then don’t hesitate and go for it. You will love it too just like me.

  5. Mera Naam Akansha hai, Mai Jabalpur se hu. Meri Badiya International Academy ek aisi academy hai jisne mujhe har tarah se impress kiya hai. Yahan ki trainers lajawab hai. Faculty members aur staff members ka dedication aapko har kadam par milta rehta hota hai. MeriBindiya International Academy mein padhne ka anubhav sachmuch adbhut raha hai. Yahan ke makeup courses ne mere career ko naye uchayi tak pahunchi hai. Makeup ke shikshan mein kadam rakhte samay, main kaafi anxious thi, lekin yahan ke trainers aur staff ne mujhe puri tarah se support kiya hai, aur isse mere makeup skills mein vishwas badha hai.

  6. My dream academy is Meribindiya International Academy, I want to do a course from here because I have heard a lot about this place. And some people have also suggested to me that you should do a course from Meribindiya International Academy. It is not that people have suggested but actually this is my dream academy because I want to do a course from here and soon I am trying to do a course from this place so that all the students can improve their life and their Give a new destination to the carrier.

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  10. My name is Sonam. I am from Gomti Nagar, Lucknow. I have done makeup course from Noida branch of Meribindiya International Academy and I can say that it is a very good academy because the trainers here are very good. The best thing is that our trainers make us practice a lot due to which we are not left with any doubt. After completing the course, when I went to a salon for an interview and did a make-up demo there, everyone there used to ask me from where did I learn the make-up course from which I am able to do such good make-up. Because no one would have believed in years that a fresher would do such good makeup. Mahi, the owner of Meribindiya International Academy, is very nice and has a completely different nature. The best thing is that she is very down to earth and talks very lovingly. Thank you Mahi mam, our life has changed because of you…..

  11. Hi, mera naam Ayaan hai, aur main yeh nahi keh sakta kitni khushi hui Meribindiya International Academy mein guzre samay se. Maine makeup ke alag alag techniques aur products ke bare mein bahut kuch sikha. Academy ne meri kala ko sudharne ke liye ek rachnatmak aur prernadayak vatavaran pradan kiya. Agar koi soch raha hai ki kya Meribindiya International Academy mein admission lena chahiye ya nahi, to main yahi kehna chahunga, kuch mat sochiye, bas kadam uthaiye! Aap bhi isse khush honge, meri tarah.

  12. Hi, I am Iram, meri dream Academy toh Meribindiya International Academy hi hai, aur main bhi isse course karna chahta hoon. Iske baare mein maine bahut kuch suna hai, aur kai logon ne mujhe suggest bhi kiya hai ki main yahan se course karoon. Lekin main yeh kehna chahta hoon ki yeh bas unka sujhav nahi hai, balki yeh sach mein meri dream Academy hai. Yeh sochkar main yahan se course karna chahta hoon, aur jaldi hi main is disha mein kadam badhaunga. Meri yeh koshish hai ki main yahan se course karke apne career ko ek naya uchaai tak pahuncha sakoon, aur sabhi students ki tarah apni zindagi mein naye sapne poora kar sakoon.

  13. Hi I am Bhumi, meriBindiya International Academy, meri sapno ki manzil hai! Makeup course unke saath join karne ki meri beinteha jaldi aa rahi hai. Mahi mam se milne ki utsukta ab had se zyada badh gayi hai. Unki pratishtha aur unki charismatic personality ne mujhe behad utsahit kiya hai. Ek selfie unke saath click karna toh meri priority hai. Main yeh shandaar beauty course karne ke liye poori tarah se taiyar hoon!

  14. Hi, I’m Anam from Lucknow. I took a makeup course at Meribindiya International Academy’s Noida branch, and it was an incredible experience. The academy boasts excellent trainers who put a great deal of emphasis on practice. Upon completing the course, when I went for an interview at a salon and demonstrated my makeup skills, everyone was astonished. They couldn’t believe that a fresher could do such exceptional makeup. All thanks to Mahi ma’am, the owner of Meribindiya Academy, who is not only an amazing person but also down-to-earth. She talks to everyone with so much love. Thank you, Mahi ma’am, for changing our lives!

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