So, you’ve got your beautiful new hair salon business and the world has your back. Now what?
How to start your hair salon marketing will vary according to the individual and the situation. We have described the best tips that are Fun ideas for salon marketing and will help you get started and let your salon get off the ground.
It’s easier now than ever to understand the reach of your company’s marketing efforts. And with modern marketing strategies, it’s becoming more and more important that businesses know what is being done throughout the world to connect with their customers. Organic hair salon marketing relies heavily on social media, meaning it’s a technology-driven approach that capitalizes on what people are looking for or posting at the time. This can be a very powerful marketing technique for many companies.
If you are looking for the best salon marketing ideas and advertising ideas in 2022. You have landed at the right place.
Let’s get started but the first thing first.
What is Hair Salon Marketing?
Hair salon marketing broadly means building a long and lasting relationship with your clients.
Earlier, the salon business was consolidated and concentrated on female customers only. People used to believe only in word of mouth for marketing their businesses. But in the last 5 years or so, this business has evolved a lot. Relying only on a direct customer base is not enough. The huge competition in the field has made it very important for salon businesses to incorporate new methods to attract new clients and grow their business. Making a business profitable is a necessity for the survival of salon businesses nowadays.
So, what can be done?
5 Best Marketing and Advertising Ideas for a Salon
If you have an idea for opening a hair salon you should make the effort to explore all these ideas. A lot of savvy entrepreneurs are already doing so and successfully growing their businesses.
Providing good service to the customers is not enough, before that customers have to know that you exist. And here Marketing and Advertising play their role. Creative marketing is very important.
So let’s bring out the creative marketers in you and start exploring new ideas.
1] Get Visible on Search Result Pages.
When someone types “Salons near me” do you show up?
This question is today’s reality, if you don’t show up on search results, you will simply don’t exist for new clients. So before getting deep into marketing, apply your efforts to be visible first.
The easiest and most affordable way is to set your Google Business Profile( for free) and become the most obvious search result for your locality.
With this visibility issue sorted, we can now focus on advertising.
2] Get the Attention of Potential Clients.
Your business needs to be synonymous with the niche you are in. If it’s a Salon business, you need to be well known and get huge attention. But How?
Here comes the role of Modern marketing strategies. In this new world of digital exposure, everything is available digitally. Digital marketing is something that no one can deny nowadays. Let’s look at some strategies.
Social Media Handles
Everyone is on social media, your clients too. So you must be also present there. Sharing photos and videos are the most convenient way of reaching a large no of people. Salon businesses should run their social media handles and use that to upload photos and videos of their work and skill, creatively. An easy way of doing this is by hiring social media managers. They will assist in making your digital handles look attractive and reachable for potential customers.
Influencer Marketing
A large number of fashion and hairdressing influencers are available nowadays with millions of followers. Your Salon needs to be known by the world. These influencers can help you with that. They can be used as part-time promoters of your business. But this would be heavy on your pockets.
Digital Campaigns
Digital campaigning is a new concept. Here businesses organize advertising campaigns for promoting their businesses. Here, several activities and contests are organized. Free tokens are also distributed to attract customers.
Geotargeted ads
Many search engines and social marketing sites use the concept of geo-targeted ads. You can make use of such ads to reach a large number of local clients as it will make them know about you.
3] Organic Marketing
(traditional with new approach)
Though the digital world limits the scope of traditional marketing still there are ways to do so.
Providing Referral offers
Who doesn’t like offers?
Who will not like to have a free haircut someday?
This can be done by providing your customers with a referral offer. For example, let’s say a customer who refers 5 new customers to your salon will get a 50% discount on their next haircut. Isn’t it interesting? It’s interesting for customers too. They will be your free word-of-mouth advertiser.
Local coupons
You as a Salon can provide local discount coupons to institutions in your area and attract new customers as everyone loves discounts.
4] Online Registration
No one wants to come to your Salon and wait for hours for service. It’s annoying for today’s customers. Online Reservation will help you get rid of this.
If you can not build a website, at least try to get online reservations through emails. Clients would love this.
5] Collecting Email Addresses.
This is an extension of a previously made point. Collecting your client’s Email can help you as a Salon to send appointment reminders, referral bonus details and discount offers currently available to the client and make you favored for next time service. This proves to be a great method for New beginning hair salons to get and strengthen their customer base.
A list of India’s Top 5 hair Academics
1.Meribindiya International Academy, India
Meribindiya International Academy is the best makeup & hairdressing institute in India that is well-known for providing practical training on a range of courses within the country and abroad. The academy offers the best courses in salon management and hair styling to help you succeed in this field as well.
Among the top makeup and beauty schools in India, Meribindiya International Academy has the best teachers and professionals teaching their students on a daily basis.
The top beauty school in India to start a profession in makeup is Meribindiya International Academy. With India’s Best Beauty School Award, it has won recognition from numerous national and international organizations.
The founder of Meribindiya Academy, Ms. Mahi left her high-salaried engineering job and started the academy with the goal of providing highly professional job-oriented training to Indian youths. And so, instead of serving at multiple branches, the academy founder decided to provide excellent training by focusing on two branches situated in Noida & Rajouri garden.
Let me inform you that Heena Khan, an actress, presented the India’s Best Beauty Academy award to Meribindiya International Academy, earning it the distinction of Best Indian Academy from IBE.
Meribindiya International Academy has also won the Best Beauty School in India title four years in a row (2020, 2021, 2022, 2023).
The institution offers the best master’s degree in cosmetology in India.
The academy offers advanced beauty, cosmetology, hair, skin, makeup, and nail courses taught by highly qualified and experienced instructors to students from India, Nepal, Bhutan, and Bangladesh.
Additionally recognized by ISO, CIDESCO, and the Indian government is Meribindiya International Academy.There are two locations of this academy, one close to the Rajouri Garden Metro Station in Delhi and the other close to the Noida Sector 18 Metro Station.
There are only 12–15 students in a batch at this academy, so students reserve their places three–four months in advance.
The best makeup school in India is this one, which also offers courses in beauty aesthetics, cosmetology, eyelash extensions, hair extensions, microblading, and permanent makeup.
Since makeup is a seasonal occupation, this academy does not provide job placement for makeup students; it only offers internships to nail and skin students.
Large beauty companies in the nation offer graduates of Meribindiya International Academy a lot of preference while hiring.
Call the number provided below if you need any form of advice or assistance before enrolling in Meribindiya International Academy.
Call/ Whats App Number: ☎ 8130520472
Meribindiya International Academy Noida Branch Address:Shop No – 1, 2nd & 3rd Floor, Sunehri Market Atta, Near Sector 18 Metro Station, Sector 27, Noida, Uttar Pradesh, Pincode: 201301.
Meribindiya International Academy Delhi Branch Address: A6, Vishal Enclave, Rajouri Garden, Opp. Metro Pillar No. 410, Najafgarh Road, New Delhi, Pincode: 110027.
2. LTA – Academy
LTA School of Beauty is a well-known beauty school in Mumbai. The academy has two locations in Mumbai, one each in Andheri East and Mulund West.
The institute provides a variety of beauty, makeup, and cosmetology courses offered by an experienced faculty.They developed some of the best hairdressing courses in India.
This hair course academy has many hair courses like certifications and diploma courses. Career-oriented training and expert trainers are the plus point of this hair training academy in Delhi.
The cost to register for this training program is 1 lakh 60 thousand rupees, and there are typically 40 to 45 pupils in every class for 2 months.
This institution places or gives jobs or internships to a very small percentage of its students, and it does not offer jobs or internships in the makeup and nail courses, so the remaining students must actively seek employment.
Address: Delhi, India
☎ 9958600827
3. Jawed Habib Academy Delhi
Jawed Habib Academy & Salon is the center of attraction for all obsessed with beauty and charming personalities. The academy provides the customers a chance to be intelligent and sharp with their best hairstyles and must-try, trendy beard styles.
Jawed Habib hairstyle salons work to recreate the beauty and charm of the 1940s when elegance and glamour set types in motion. Famous for its professional and glamorous salon works, Jawed Habib is a member of the international salon association of America.
At Jawed Habib’s Academy, beauty is a science. The Academy uses the most advanced technologies in the industry to create jaw-dropping changes. It has developed an Elite Color System that guarantees a healthier, more beautiful color every time.
Address: Delhi, India
☎ 9958600827
4. Toni and Guy Academy
The TONI & GUY Hairdressing Academy is a cosmetology school that provides practical training in hairdressing, esthetics, makeup, skincare, and other areas.
Tony and Guy’s Academy offer precious hairstylist course in India. The academy has several locations, one of which is in Costa Mesa, California. The academy’s cutting-edge curriculum, adaptable timetables, and specialized training are well-known.
The cost to register for this training program is 1 lakh 80 thousand rupees, and there are typically 35 to 50 pupils in every class for 2 months.
This institution places or gives jobs or internships to a very small percentage of its students, and it does not offer jobs or internships in the makeup and nail courses, so the remaining students must actively seek employment.
Address: Delhi, India
☎ 9958600827
Final Thought
There is a huge variety of marketing strategies available but it’s obvious to feel overwhelmed. Simply start slow and then proceed. Do what suits your business according to you and just try to make it easy step by step.
Your Salon business will attain great heights for sure. Have faith and make full use of every available marketing strategy to grow and evolve.
